game news Activision Xbox: For Microsoft’s CEO, it’s the PS4 and PS5 that dominate. So we have to compete with them.
The Activision/Xbox/Playstation case continues to bring news to life. Following the announcement of the acquisition plan by Microsoft at the beginning of the year, the subsequent plunge in Sony’s stock price, and the first opinions of the regulatory authorities, the time for nervous laughter and media competition has come. Today, at a time when the market is skeptical that the acquisition is complete, it was Redmond’s CEO who sounded the horn.
Xbox vs PlayStation: The Power of Words
A few days ago, we discussed with you the heated battle between Sony and Microsoft over the acquisition of Activision Blizzard. A reminder, The historic $68.7 billion merger is being discussed within regulators. Recently, competition authorities in both the UK and New Zealand have expressed their desire to deepen scrutiny of the alliance, which could lead to “Substantial reduction in competition in one or more marketsAccording to their reports. Early reviews are sure to be well-received by Sony, who said “Giving Microsoft control of Activision games like Call of Duty would have a major negative impact on gamers and the future of the industry“.”Given Sony’s lead in the console market, it doesn’t make business sense to remove Call of Duty from PlayStation consoles‘ replied Phil Spencer, the boss of Microsoft Gaming.
“Let’s be a real competitor”
competition and market share.It is on these two points that the current CEO of Microsoft, Satya Nadella, is accepting Bloomberg. Recalling that in gaming, where Microsoft’s turnover has left the company largely behind Sony — making the Japanese group an industry leader — Satya Nadella insists that Xbox is only “in”fourth or fifth”. Additionally, he noted that the Japanese company continues to grow, acquiring Savage Game Studios, Bungie and even Haven during 2022.”So if it’s a competition, let’s make it a competition“He laughed. With these words, Microsoft’s CEO undermines arguments for wanting Xbox dominance in marriage with Activision Blizzard. of fast calculation suggests that if approved by regulators, Microsoft could become the world’s second-largest video game company by revenue, ahead of Sony but still behind Tencent. “Of course, any acquisition of this size would be heavily scrutinized, but we’re very, very confident in our ability to weather the storm.‘ Satya Nadella added.
A reassuring statement against market skepticism
As Bloomberg reminds us, the questions raised by regulators that will lead to in-depth analysis appear to be sending shivers to investors. Before Satya Nadella spoke, Activision Blizzard was trading at $75.32, well below the $95 a share Microsoft offered at the time of the verified acquisition. What shows skepticism in financial markets. We point out that Activision-Blizzard’s action amount was $65 the day before the announcement of the two behemoths’ marriage, and it jumped to $82.31 the day the Redmond company made its statement. Shares of Activision Blizzard have been rising since Microsoft CEO spoke with Bloomberg and confirmed his confidence that the acquisition will close. Closed at $77.03 (+2.27%) on Thursday, September 22. . Whether this trend will continue in the coming weeks remains to be seen.